Sandy Fang
CREATIVE LEAD, SENIOR BRAND DESIGNER
Strategic design leader with over a decade of experience driving large-scale creative initiatives and scaling multidisciplinary teams. I align creative vision with business objectives to optimize workflows and deliver measurable growth.
Core competencies
Brand identity development
Marketing strategy
Project management
Process improvements
Instructional learning
Cross-functional collaboration
Design experience
Print and digital
Event and experiential
User experience and interface
Data visualization
Accessibility compliance
Technical skills
Adobe Creative Cloud
InDesign, Illustrator, Photoshop
Microsoft Office 365
Powerpoint, Word, Excel
Design and prototyping
Figma, Sketch, Shopify, Wix, Wordpress
Accessibility remediation
PAC PDF Accessibility Checker, NVDA
Data visualization
Datawrapper
Professional experience
2022 – Present
Publicis Sapient
Design Lead
Directs creative vision and strategy across four key financial services business segments, ensuring all marketing assets meet stringent brand compliance and performance goals.
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Drove a 150% increase in webinar attendance and lifted social engagement 30% above industry benchmark through redesigned event and campaign creative for a global financial services brand.
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Led creative direction for distributed team of 50+ onshore and offshore designers; streamlined review processes to reduce revision cycles by 33% and deliver more consistent, polished output across event, print, digital and social campaigns.
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Redesigned production workflows and review process, doubling team throughput and enabling delivery of 16 high-priority projects in a single month without compromising quality.
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Refreshed the brand identity into a more accessible, scalable design system, driving a 20% increase in view time and stronger brand recognition across all touchpoints.
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Architected an onboarding and resource hub for 50+ members, cutting repeated asset requests by 40% and new hire time-to-first-deliverable from 2.5 weeks to 1.5 weeks.
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Led the 2026 brand design rollout despite a reduced team and full project schedule, adapting design vision to fit constraints without sacrificing quality — delivering updated brand templates and assets in 6 months versus a projected 9.
2021-2022
Publicis Sapient
Visual Marketing Designer
Assisted various Design Leads with production of print, mobile and digital solutions for financial services client, Capital Group.
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Worked closely with strategists, writers and web developers to prepare marketing asset for web, print, packaging and social campaigns.
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Created landing pages, deck templates, infographics, social graphics and icons.
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Conducted image searches, retouching and reformatting them to suit various campaigns.
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Performed the role of a Design Lead during transitional phases, ensuring project communication and progress were seamlessly met.
2020-2021
Freelance
Graphic Designer
Designed print and digital solutions for clients in diverse industries including restaurant, bio-tech, education and non-profit industries.
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Conceptualized ideas with clients and delivered logos, digital illustrations, CPG product labels, guidebooks and Wordpress content. Resulting designs contributed to business development and brand recognition.
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Crafted a custom template for multi-lingual instructional workbooks designed to assist counselors in their check-in sessions with at-risk youth.
2015-2020
Tuxton Home
Creative Content Manager
Led creative design for an early-stage, design-centric e-commerce startup. Marketing campaigns included visual brand development, front-end web design, social media, SEO, catalog design, email and mobile apps.
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Created and executed annual/seasonal marketing campaigns including go-to-market strategy, product marketing and social media assets and ecommerce updates resulting in 30% annual growth rate.
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Grew customer base by 80% in year one through A/B testing of email marketing and social ads.
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Defined brand identity and created brand style guides ensure consistency across marketing platforms.
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Led the optimization of site graphics, which decreased landing page load times by 70%, increased average
time users spent on the site by 30% and increased online sales by 15%. -
Developed a mobile-responsive front-end website design from scratch, including all creative design and
copy, thereby reducing the number of clicks needed to make a purchase. -
Boosted sales by 30% by designing product packaging and leaflets promoting complementary products.
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Integrated all marketing assets to the cloud, which allowed global sales and marketing teams access, improving productivity and efficiency.
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Oversaw all strategic planning and execution for an annual tradeshow exhibit booth responsible for generating 80% of annual sales leads and 30% of annual sales.
EDUCATION
University of Southern California
Bachelor of Science of Architecture
CERTIFICATES
AI Tools for Creative Design
SkillsBooster Academy
The Fundamentals of Digital Marketing
Google Digital Garage