
Brochure Brand Refresh
As part of a financial services client's brand overhaul to improve accessibility, I contributed to the redesign of a brochure asset in InDesign, helping refine brand styling to strengthen visual hierarchy and storytelling.
The first brand template was built in PowerPoint; a webinar-specific version quickly followed to meet monthly deadlines, but it exported inconsistently for accessibility, creating last-minute remediation risk before each delivery. I rebuilt the template in InDesign, cutting export inconsistency by 50% and eliminating uncertainty about passing accessibility reports — streamlining the process and improving the viewer experience.
Application:
• Microsoft Powerpoint (composition)
• Adobe InDesign (composition)
• Adobe Illustrator (data visualization)
• Datawrapper (data visualization)
• Copilot (ideation)
Skillset:
• Project management
• Brand design development
• Typography
• Color theory
• Composition
• Data visualization
• Image sourcing and resizing
• Accessibility remediation
• Print-on-demand preparation
BEFORE (2025 brand style)

2025 brand style

2025 brand style

2025 brand style

2025 brand style
AFTER (2026 brand style)

2026 brand style

2026 brand style

2026 brand style

2026 brand style