As part of a financial services client's brand overhaul to improve accessibility, I redesigned the monthly webinar template through phased iterations to keep pace with rolling demands.

The first brand template was built in PowerPoint; a webinar-specific version quickly followed to meet monthly deadlines, but it exported inconsistently for accessibility, creating last-minute remediation risk before each delivery. I rebuilt the template in InDesign, cutting export inconsistency by 50% and eliminating uncertainty about passing accessibility reports. This streamlined the process and improved viewer experience. The redesign also supported stronger repeat engagement, with on-demand replay views growing from 12,000 to 20,000.

Application:

• Microsoft Powerpoint (composition)

• Adobe InDesign (composition)

• Adobe Illustrator (data visualization)

• Datawrapper (data visualization)

• Copilot (ideation)

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Skillset:

• Project management

• Brand design development

• Typography

• Color theory

• Composition

• Data visualization

• Image sourcing and resizing

• Accessibility remediation

• Print-on-demand preparation