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NEW VISUAL BRAND GUIDE
As Tuxton Home, a retail e-commerce homegoods brand, scaled from a startup to a global business, I created a PowerPoint brand guide to uphold consistent values and design standards across in-house teams, overseas offices, and vendor partners.
The guidebook codified Tuxton Home's core values and visual language into the single source of truth for all marketing, strengthening consistency and boosting consumer recognition by 25% across North America and China.
Creative workflow:
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Discovery and alignment:
Define goals and success metrics
Brand foundation:
Apply brand and visual guidelines
Research and analysis:
Analyze trends and competitors
Concept development:
Iterate with stakeholder feedback
Production and delivery:
Format for final specifications
Measurements and iteration:
Track results, refine approach
SANDY FANG
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