CONSUMER PACKAGED GOODS
As creative content manager, I owned the end-to-end creative process across 200+ CPG SKUs, partnering with a lean cross-functional team — business development, e-commerce, and product engineering — to define campaign goals, metrics, and asset specifications.
I redesigned packaging to include instructional leaflets, product description inserts, and cross-product promotional cards, refining each through iterative feedback. The packaging and leaflets promoting complementary products drove a 30% increase in company-wide sales, while the instructional leaflets reduced product-issue calls by 35%.
Application:
• Adobe Photoshop (graphic editing)
• Adobe Illustrator (vector creation)
• Adobe InDesign (compilation)
Skillset:
• Marketing campaign coordination
• Project management
• Composition
• Copywriting
• Web and print file preparation
This packaging artwork pairs a compact, easy-carry structure with an in-depth product guide for informed, on-the-go purchasing.
A durable plastic view portal lets customers examine the product directly, accelerating in-person sales by making pre-purchase evaluation effortless.
This die-line artwork for a soap and scrub set allows in-person interaction with the product, promoting authenticity and trust in quality, while providing product specifications and reflecting the brand's aesthetic.
This packaging artwork pairs a compact, easy-carry structure with an in-depth product guide for informed, on-the-go purchasing.