RETAIL E-COMMERCE WEB DESIGN
Tuxton Home and Lynns Concepts needed landing pages and product page build-outs across in-house channels (Shopify, Wix) and third-party marketplaces (Amazon, Wayfair, Houzz). As digital designer and email marketer, I mapped the customer journey as a series of engagement touchpoints, aiming for a stress-free, incentivized shopping experience that maximized conversion at every interaction.
I wire-framed automated email experiences to minimize clicks to purchase and optimized site interfaces for performance and visual appeal — cutting load times by 70%, boosting time on site by 30% and increasing online sales by 15%. A/B testing of email and social ads grew the customer base by 80% in year one, while migrating marketing assets to the cloud cut cross-team communication effort in half.
Creative workflow:
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Needs identification
Determined the most effective design medium to address the problem.
Content & asset consolidation
Gathered, organized, and created or sourced all necessary visual and content assets.
Template development
Structured information into a focused, easy-to-understand, and engaging format.
Team review
Critiqued drafts with the team to identify and address areas for improvement.
Artwork finalization
Prepared final artwork for print or web-ready formats.
Delivery oversight
Managed final handoff — providing linked assets, Pantone callouts, and file specs for print/packaging, or uploading and reformatting files for web and social channels.