Portfolio
A collection of brand, presentation, packaging, and digital design projects for institutional, e-commerce, and CPG clients — each grounded in strategy and measured by real business impact.
Product Lookbook Design
Tuxton Home, a retail homegoods e-commerce business, had a wealth of existing marketing imagery and product content sitting underused across social channels. I revamped this material into a physical trade show campaign deliverable designed to convert interest into sales.
New Visual Brand Guide
As Tuxton Home, a retail e-commerce homegoods brand, scaled from a startup to a global business, I created a PowerPoint brand guide to uphold consistent values and design standards across in-house teams, overseas offices, and vendor partners.
Retail E-commerce Web Design
Tuxton Home and Lynns Concepts needed landing pages and product page build-outs across in-house channels (Shopify, Wix) and third-party marketplaces (Amazon, Wayfair, Houzz). As digital designer and email marketer, I mapped the customer journey as a series of engagement touchpoints, aiming for a stress-free, incentivized shopping experience that maximized conversion at every interaction.
Consumer Packaged Goods
As creative content manager, I owned the end-to-end creative process across 200+ CPG SKUs, partnering with a lean cross-functional team — business development, e-commerce, and product engineering — to define campaign goals, metrics, and asset specifications.
Exhibit Strategy and Design
With 5 years of experience designing and coordinating trade show exhibits, I oversaw all strategic planning and execution for annual exhibit booths for clients including Tuxton Home, Lynns Concepts, and AXA International — serving as booth coordinator, vendor liaison, visual merchandiser and graphic designer, among other on-site roles.
Social Media Design
A client needed call-to-action marketing assets at the first social media touchpoint to drive traffic to their insightful offerings. I created informative, eye-catching social assets reflective of the brand aesthetic, restyling existing chart data into digestible infographics and carousels.
Instructional Learning Materials
After the data analyst, strategist, and content marketing teams identified strong client demand for instructional financial practice guidance, I designed interactive, accessible digital and print course guides and tool forms in InDesign, paired with customizable digital form-fill offerings to guide users toward tailored practice management solutions.
Webinar Deck Brand Refresh
As part of a financial services client's brand overhaul to improve accessibility, I redesigned the monthly webinar template through phased iterations to keep pace with rolling demands.
Data Visualization
For a financial services client, I routinely built charts and infographics using Datawrapper, Illustrator, PowerPoint, and Photoshop, tailoring each asset for its destination — from speaker decks and web articles to YouTube videos, social promos, and brochures.