Tuxton Home, a retail homegoods e-commerce business, had a wealth of existing marketing imagery and product content sitting underused across social channels. I revamped this material into a physical trade show campaign deliverable designed to convert interest into sales.

For this trend booklet, I repurposed single-use social media images — photography I shot myself — into a lookbook showcasing product versatility in real home environments, distributed digitally and as a trade show takeaway, generating 20% new leads through organic search and in-person events.