I am experienced in creating and streamlining brand visuals across multimedia platforms. From logos and icons to guidebooks and color palettes, I am well-versed in conveying the look and feel of a brand through design elements.

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When creating a new logo, I communicate with the business developer to understand the core values and vision for the brand. If the design goal is to revitalize an outdated vision, I analyze the existing brand for core elements that can be carried over to the new design iteration.